The right way to think about SEO is to forget the silver bullets and let us all focus on giving and doing quality with products and services offered. Nowadays, let us all focus in on video SEO and discussing how you can truly make an impact on your ranking by using this.
There’s no point to being found if you don’t provide a fabulous experience when your audience arrives. Let us all check out this checklist as you are about to plan or review you video SEO strategy for Google SERP:
1. Using Videos to Solve Problems and in Providing New Information
You need to provide great content that can really solves problems or even provides new information in order for you to get your videos rank well for your search terms. The good news is that great content usually isn’t difficult or expensive to produce.
2. Videos Easy to Browse and Link to Individual Video Playback Pages for Business Purpose
When making videos for business, you need to group together your video assets and then create a user-friendly video resource center on where you and your viewers can easily search your content online. Avoid the endless stream of video players on a single page. You’ve invested in your video content, so don’t let a poor video experience take away from that.
3. Connect with Your Viewers by Using Interactive Video Elements
There is an opportunity that you can use to call that person to action or you can even guide them to the next logical step for ever video that someone or your customers would watch. Interactive video elements like in-video links, quizzes, surveys, and forms enable you to intercept your viewers at key moments and drive action. Stick to the basics and embrace common sense when it comes to the technical side of video SEO.
4. Use for Relevant Metadata and Smart Content Organization
You need to make sure that you talked about how she uses rich metadata and smart content organization to get the most from their video resource library.
5. The Power and Use of Transcriptions for Indexing, Usability and Content for your Google Marketing
Transcriptions can have a major impact on your search rankings. The main goal of it is that to see if a transcript could take a video that was not ranking and get it ranked online. Transcriptions give your viewers the option to “read” a video if they can’t listen at the time, while providing the keyword richness a search engine needs. Transcriptions are also very useful in creating additional content from your videos.
6. Make Sure your Keywords Used Impact the Bottom Line of your Strategies
This is not the very least you can do but it will always start with the end in mind. As you plan out your video SEO strategy, don’t forget to implement a tracking system to capture the success of your new strategy.
Would you like to add anything from our top list? Tell us what has worked for you in the past with your video advertising? Comment it now below!